“The survey results found that both gay men and lesbians believe Subaru is the most gay‑friendly car company – 45% of respondents cited the company in the survey results. Subaru has been widely recognized for its advertising and partnerships targeting the LGBT community. Volkswagen and Ford placed a distant second and third for both segments.”

Subaru also makes the top 5 most purchased cars by lesbians. The survey was based on a combination of ratings based on: Fuel Economy, Price, Safety Ratings, Body Style and Impact on the Environment. Gay men put their highest priority on Styling and then consider Price, Fuel Economy, Body Style and the Availability of the Latest Technology.